Inspired by the shape of a piano, Fukumoto aimed to express the harmony and grace of music through the design. The amorphous shape at the center of the poster, adorned with luxurious gradations, resembles both a piano and the flowing melody of music itself. It represents the ephemeral nature of music, an art form that is highly synchronous and volatile, only truly experienced in the moment.
However, the poster goes beyond just capturing the beauty of music. Fukumoto also wanted to incorporate elements of Japanese tradition, specifically the concept of "Wa" or "Ma," which refers to the harmony and space between things. This design choice adds a unique touch to the poster, infusing it with a sense of cultural identity.
One of the challenges Fukumoto faced was how to visualize something as intangible as music. Rather than relying on the conventional approach of featuring musical instruments or performers, he opted for an abstract representation. The central motif, composed of five overlapping lines, symbolizes the 50-year history of the Tomizawa Music School while resembling the shape of a piano.
The poster was strategically placed in locations with high public visibility, such as performance venues, libraries, and public halls. While its primary audience was the participants of the music school and their families, it also aimed to attract music enthusiasts and the general public. The poster not only served as a promotional tool but also blended seamlessly into its surroundings, becoming a piece of art in its own right.
The design process involved the use of Adobe Photoshop, a software that Fukumoto has been utilizing for over 25 years. The final poster measures 728mm in width and 1030mm in height, making it a visually striking presence wherever it is displayed.
This exceptional design by Naoyuki Fukumoto has garnered recognition and acclaim. It was awarded the Bronze A' Design Award in 2018 in the Graphics, Illustration, and Visual Communication Design category. This prestigious accolade is bestowed upon designs that exhibit outstanding creativity, technical skill, and contribute to improving the quality of life.
The Tomizawa Music School 50th Concert poster is a testament to the power of design in capturing the essence of music and celebrating a significant milestone. Its abstract form, harmonious composition, and cultural references make it a truly unique and captivating piece of art.
Project Designers: Naoyuki Fukumoto
Image Credits: Naoyuki Fukumoto
Project Team Members: Art Director:Naoyuki Fukumoto
Designer:Naoyuki Fukumoto
Project Name: Concert Poster
Project Client: Naoyuki Fukumoto